MY PORTFOLIO
I have written, revised, and refurbished hundreds of B2B & B2C marketing materials including: websites, direct mailers, brochures, case studies, sales presentations, competitor analyses, business resumes, customized questionnaires, SEO + Meta text, taglines, site maps, sales letters, business plans, and proposals. Here are just a few of my copywriting samples.
Contact me if you’d like to see any additional samples more specific to your project.
Copywriting - Patient Spotlight for Allcare Orthotic & Prosthetic Services
Allcare Orthotic & Prosthetic Services has so many incredible patients with extraordinary stories that I am grateful to listen to and tell. Melanie's story is one example of an ongoing series of blogs I'm writing for Allcare, which they have been turning into framed posters that hang in their office. The visual here is one of those posters, and the link below leads to Melanie's Patient Spotlight on Allcare's website.
Website SEO Copywriting - Allcare Orthotic & Prosthetic Services
I have spoken to many of Allcare’s patients at length, and the passion they all have for the prosthetic work Allcare does and the support the Allcare team provides is remarkable. This is truly a patient-centric company. So when rewriting their website, my goal was to reflect this attitude in their messaging by always keeping the focus on their patients. While this is key to any good copywriting—appealing to your targets by leading with the benefits you offer rather than features you have—we took it a step further by featuring an ongoing series of patient spotlight stories.
6AM Health: Brand Voice Development + Website and SEO Copywriting
Energetic, fast-paced, fun, and scrappy. That’s how I would describe this fast-rising, Boston-based start-up, 6AM Health. My mission? Develop a voice to match this company’s super cool, super spunky personality. Check out a snapshot of it here!
6AM Health: Blogging
This blog is one of a hundred samples I'd be happy to share with anyone interested in my blogging services. This just happens to be one of my favorites. 6AM Health has such a fun voice, plus, any time I get to talk about the Pats in their glory days (which hopefully ARE NOT OVER), I'm happy.
Website SEO Copywriting - Rancourt Land Clearing
Gracey Holistic Health: Website & SEO Copywriting
Bella Storage Solution: Advertisement
Email Campaign Copywriting- E3A
Industrial Staffing Solutions: Brochure
UTC Fire & Security: Brand Development + Tagline
The goal of this tagline was to directly and concisely describe this new product in order to balance out its more abstract name. Helped with the brand strategy, personality, and logo development for this high tech product.
Wyngspan: Blog Post + Email Marketing
Bella Storage Solution: Advertisement
ABA-PGT: Website + SEO Copywriting
ABA-PGT is a manufacturer of precision plastic gears. Like many clients in the Engineering industry, they found themselves in need of a copywriter who could quickly get up to speed on their technical jargon and complex subjects…but who could also write in a concise and entertaining way that appeals to their targets. And show up in search engines of course!
Wyngspan: Email Marketing
Boston Ice Dam Guys: Flyer
Victor Group: Brand Development Copywriting
Helped with the rebranding of this textile manufacturing company, including its marketing strategy, brand personality, and positioning. Worked on the writing and editing of their new strategic marketing guide. The flyer and direct mailer shown above are just two of many elements we developed as a result of the rebrand.
Bardobec: Brand development + Direct Mailer
Helped develop the new brand, "B-Chroma", for this manufacturer's new line of stained cedar shingles. The vibrant paint colors and their punchy names drew in three times the traffic at their annual trade show. Bardobec even snagged some free targeted publicity from trade magazine websites such as HBSdealer.com.
Degree Controls : Microsite, Target Interviews, Competitor Analysis
Degree Controls is an airflow control manufacturer with over a dozen very different target markets. They decided to create 4 micro sites in order to speak directly to each market. Before developing these sites, I was asked to design custom questionnaires for each of the 4 target segments and conduct all the interviews. I wrote and presented a detailed PowerPoint that included a competitor analysis, market research findings, and target interview results for each of the four markets. After the presentation, I was then asked to help develop much of the text for their 4 microsites.
The Lilac Museum: Tagline
The client loved their French tagline, but called on me when they discovered that the literal English translation was “Where nature is perfumed”. The objective was to develop a new tagline that captured the essence of their Lilac flower museum and incorporate the concepts of smell and nature.
Bernier custom cabinets: Case Study
Data Rack Controllers: Microsite
This microsite was developed so that this client could speak directly to their data rack control targets. I worked on the strategic development, segmentation, brand personality, and copywriting for this web project.
Mirage: Case Study
ABA-PGT: Case Studies
Edited and organized 10 case studies for the gear manufacturer's new website. Breaking up the text with headers and bullets is what keeps this text informative, clear, and easy to read.
